Operators of the ACES luxury express train that runs between Atlantic City and New York City say they’re eliminating some of the runs because of an expected downturn in winter ridership.
Beginning Dec. 18, the current 18-run weekend schedule decreases to 11 runs, with one Saturday northbound trip leaving Atlantic City an hour earlier.
Here are my two thoughts:
- This is another reminder that the Winter months are tough for Atlantic City. This news is the impetus of innovative marketing strategies to increase NYC-AC ridership.
- I heard an ACES representative on Pinky’s Corner radio show. He said that even during the best travel time of the year there were certain times that did not draw readership. I suggest that the casinos and other parties involved learn from the past trends and conduct a survey and/or promotions to start a themed run on a week-day.
(Image Source – http://www.atlanticcitynj.com/attachments/ImageLib/ACEStrain_lr.jpg)